“We are here to bring joy and exercise to everyone, and we make this possible with our active games in places where gaming and exercise have never been seen before. Our goal is to continue growth, especially in the North American market. At this stage, Nordic Option is exactly the right partner to support our growth,” says Veli-Matti Nurkkala, CEO of CSE.

“CSE is an award-winning growth company that has been systematically built step by step. The company possesses cutting-edge technology and an excellent team. In its new strategy, the company has set a goal for stronger international growth, and it is both an honor and a pleasure for Nordic Option to be involved in this effort,” adds Jaakko Lampela, CEO at Nordic Option.

Founded in 2012, CSE is an exergaming company based in Kajaani employing over 20 people. It’s one of the fastest growing companies in North Finland, and it also has a subsidiary company in Delaware, USA. CSE operates in over 60 countries and over 30 states in the USA. Their active gaming products inspire over 5 million people every month to exercise in a fun way. CSE is growing fast by creating spaces where exercise meets fun and entertainment transforms into movement. Benefits are realized not only for individual health but also for the world, by decreasing immobility and increasing well-being.

Nordic Option is a venture capital fund investing in growth companies in Northern Finland, with major shareholders including Arvo Investment Cooperative, Partnera Plc, and the City of Oulu. The company aims to provide a northern alternative to enable growth and internationalization for small and medium-sized enterprises.

For further information:

Veli-Matti Nurkkala, CEO, CSE Entertainment, +358 44 383 0247

Jaakko Lampela, CEO, Nordic Option, +358 50 566 5385

Release date and time August 9th 2024 9:30 AM

The images have full usage rights. Download here: Dropbox

Conclusion  

iWall is revolutionizing physical activity in schools by making it more engaging, accessible, and effective. By integrating iWall into lessons, recess, and after-school programs, schools can provide a comprehensive approach to physical education that benefits all students. The positive impact of increased physical activity on students’ health, focus, and social interactions makes iWall an invaluable tool for modern education. 

Gain maximum usage and customer retention

One valuable tool we offer is our partner portal, where clients can adjust games, and opening times, and access comprehensive usage and player statistics. By adjusting opening times and monitoring usage data, the venue can maximize attraction usage and improve customer retention. Through the player statistics feature, clients can view player sessions and minutes for each product and game. Interestingly, one client has reached an impressive record of 1500 player sessions on iWall in a single day!

Access the CSE Partner Portal

Start using the portal today! If you already have a CSE Attraction, but have no access to CSE Partner Portal, we ask you kindly to contact our support at support(a)cse.is. If you don’t yet have our attraction but want to have one, our sales are there for you: sales(a)cse.is.

Exclusive for members only

A trampoline park can offer iWall or tapWall as a membership benefit, giving members exclusive access to the activity. This can be a great way to attract new members and retain existing ones. iWall is also a great addition to exclusive events for members and small groups like birthday parties. iWall can be positioned in a big Party Room where party people can enjoy the iWall and party snacks in peace. The venue can also utilize iWall for their party packages by dividing party guests into teams and having them compete against each other in a fun tournament-style competition. Whether it’s a Dance-off, Street Racing, Soccer Tournament, or Winter Olympics, iWall offers different games that are perfect for friendly competition.

Meaningful playtime for toddlers

iWall adds high-energy fun to a dedicated toddler area. It’s also perfect for toddler hours when parents and kids bond. tapWall activates both body and mind – it’s a great addition to a park for attracting the smallest kids. Parents can have peace of mind that their little ones have a blast, learn new skills, and stay active in a safe environment.

Schools and community groups

Our attractions add value to after-school programs and school field trips. iWall and cycloBEAT, for example, fit perfectly into these programs promoting healthy and active lifestyles and well-being. iWall comes with 20 entertaining games and over 80 different levels preinstalled. The easiest levels are perfect for beginners and higher levels motivate recurrent players to challenge themselves. Everyone finds something fun and engaging while having fun with classmates!

JOY OF PLAY, MOVEMENT, AND NEW LEARNING WITHOUT AGE LIMITS

Toygroup started as our reseller on April 1, 2024. According to this, Toygroup has the right to market and sell CSE Entertainment’s products in Finland. The collaboration between the companies enables the joy of play, movement, and new learning to reach an even larger audience, as Toygroup’s children’s playground product range is complemented by CSE Entertainment’s active gaming products suitable for youth and adults.

Even physical limitations and neuropsychiatric challenges do not prevent participation in our motion sensor-controlled active games. Thanks to this reseller agreement, the immersive world of play, movement, and games without barriers and age limits is now open also for all clients of Toygroup.

In this new game, players can immerse themselves in a dynamic and competitive experience while getting an intense workout on indoor cycling equipment.

Choose your animal character as your driver and get ready to conquer various challenging terrains and race against other players. From the swift kangaroo called Kanka Kyle to the powerful bull Sonny B, each animal character brings its unique strengths and abilities to the race.

cycloKART offers a variety of exciting race tracks set in different environments, including beautiful sunny beaches, majestic Alps, and the fast-paced speedway in Japan. Feel the adrenaline rush as you pedal your way through winding paths, steep hills, and unexpected obstacles.

But the real challenge doesn’t end with just speed and agility. In cycloKART, players can strategically use items collected from boxes scattered along the road to gain an edge over their competitors. Whether it’s deploying speed boosts or launching obstacles to hinder opponents, every decision counts in the race to the finish line.

Compete against friends in multiplayer mode or test your skills in solo races against AI opponents. With different characters and levels, cycloKART caters to players of all levels!

So, saddle up, choose your animal avatar, and get ready to pedal your way to victory in cycloKART – where the thrill of racing meets the intensity of indoor cycling!

An Entertaining Path to Active Living

The World Health Organization (WHO) published physical activity recommendations in December 2020, emphasizing the need for kids to move briskly for at least an hour each day. However, it’s crucial to infuse this physical activity with joy and highlight the long-term benefits. In a world where screens often dominate, we must find ways to make physical activity fun. To overcome the disadvantages of sitting and passive screen time, it’s essential to encourage movement during the day.

To promote an active and entertaining lifestyle that reduces immobility and improves well-being over time, we must find ways to translate research and knowledge into action. Active gaming is an excellent way to foster active and dynamic environments within entertainment attractions.

Active Gaming or Exergames, short for “exercise games,” are a powerful tool for promoting a healthy lifestyle among kids and teens. These engaging activities not only make moving enjoyable, but also provide numerous physical, mental, and social benefits.

Turning Fun into Fitness and Wellness

Alarming trends show that some kids and teens consider exercise unnecessary. Low levels of physical activity are intrinsically linked to mental health challenges, loneliness, and learning outcomes. Active gaming, with solutions like iWall and cycloBEAT, has the remarkable ability to motivate passive children to become more active and experience improved well-being. Adding fun attractions that boost agility, cardiovascular endurance, and core strength is a long-term investment for both kids’ well-being and the venue’s profitability.

Conclusion

Active gaming isn’t just about exercise; it’s a means to a healthier, more active, and happier life for our children and teens while simultaneously combating a lack of movement and enhancing well-being over the long term. By embracing the fun, joy, and entertainment of active gaming, FEC operators can provide families with exciting ways to move more, break down sedentary barriers, and pave the way for a healthier future filled with laughter while ensuring the long-term well-being of our younger generations.

What is Disc Golf all about?

We wanted to make a game that anyone can play. The idea of frisbee golf is easy to understand and the only movement necessary to play the game is a swing of the hand. The developers are also fans of the sport themselves.

We knew right from the design stage that we didn’t want to make the game a simulator, so that as many people as possible could have a successful and fun active gaming experience. Therefore, the correctness of the throwing technique is not important, only the direction and speed of the hand determine the starting position. We also wanted to deviate from realism in that the disc’s trajectory can be fine-tuned during flight by tilting and jumping. Despite these improvements, the game has a lot of room for improvement even for a more experienced player.

Disc Golf is expected to be successful in Finland and the United States, where the sport is well-known and strong. We will be delighted if the game reaches almost as much popularity as the soccer game Top Shot Soccer released in 2023. It was already played 1.7 million times in the first month, which means about 54,000 games per day!

Disc Golf has 6 difficulty levels and can be played by 1-2 players at a time. We believe that the game inspires even those with little mobility to move in a fun way, but the more difficult levels are enough of a challenge for even more experienced players. This ideology is the same in all iWall games – exercise goes unnoticed while having fun and the games retain their appeal year after year.

Where to play?

There are iWalls in almost 60 countries e.g. in family entertainment centers, hotels, schools, gyms and hospitals. You can find iWall in the following places, among others:

• Sky Zone, parks around United States (iWall in almost 100 parks)
• Big Air, parks around United States
• Olympic Stadium, Helsinki
• Stockmann, Helsinki
• SuperPark, Indonesia, Australia, Singapore, Finland

Disc Golf on iWall is a social experience where fun and suitable challenges are guaranteed! And of course, playing disc golf is enjoyable regardless of the weather all year round!

Find the nearest iWall and share your gaming experience by tagging @cse_entertainment and the hashtag #iwall!

cycloBEAT is one of our five active gaming attractions. The common factor among all these attractions is the entertaining exercise experience and inclusivity. These products cater to five different customer groups, offering a wide range of exercise content for various purposes. The key focus is on providing a positive exercise experience for everyone, regardless of age, skill level, or fitness level.

According to the IAAPA Brass Ring Awards judges, cycloBEAT motivates physical activity and promotes well-being, which is rare in the attractions industry. The judges noted that cycloBEAT uniquely combines technology and stands out from all other VR/AR products. The product utilizes an exercise bike as a game controller, and the judges were impressed by the diverse range of game content CSE has managed to create for a bike-controlled interface. Additionally, the judges highlighted the product’s non-violent gaming content, setting it apart from many other products in the industry.

“This victory is a significant recognition that gives us additional energy to continue our work in the intersection of exercise and technology. The award belongs to every member of our team who has made this possible,” stated CEO Veli-Matti Nurkkala.

Winning this notable award is a celebration of our passion and innovation in the exergaming world! In cycloBEAT 3.0 games, players pedal on recumbent bikes through various environments, immersing themselves in a world where fitness meets fun. While cycloBEAT 3.0 represents cutting-edge technology, its value extends far beyond. It’s part of the solution to global challenges of physical inactivity and provides equitable activities that enhance the well-being of everyone.

We’re proud to receive such recognition and are thrilled to continue revolutionizing the way you exercise and have fun at the same time. Join us in celebrating this fantastic achievement!

A Fun Way to Boost Health and Social Skills

In today’s digital age, where screens are often associated with passivity, there’s a revolutionary approach that’s changing the way children and teenagers stay active while having a blast – active gaming. Exergames, short for “exercise games,” are a powerful tool for promoting a healthy lifestyle among kids and teens. These engaging activities not only make movement enjoyable but also provide numerous physical, mental, and social benefits. In this blog, we’ll explore the diverse advantages of active gaming for children and young adults, active users of FEC (Family Entertainment Center) and indoor playgrounds. Let’s dive in!

Adding a Playful Dose of Activity to a Day

Exergames/Active games offer a simple yet potent way to infuse everyday life with physical activity, seamlessly weaving exercise into the fabric of fun. These games promote muscle development, enhance respiratory and circulatory systems, improve body control and balance, all while ensuring an enjoyable and unobtrusive exercise experience. Say goodbye to rigid time constraints; even a quick 10-minute active gaming session can kickstart a journey toward a healthier lifestyle. Endorsed by the World Health Organization (WHO), active gaming champions high-intensity, fast-paced exercise for kids. With just a minute or two of active gaming, the road to improved fitness unfolds. Active gaming effortlessly dissolves the line between “exercise” and “play,” revealing a delightful pathway to a healthier lifestyle enriched with extra benefits.

Fostering Tolerance and Social Skills

Exergames/Active games, such as those on iWall, create unexpected connections as kids participate in races together. This promotes tolerance, understanding of differences, and critical social skills like interaction and friendship. For children who might find group activities intimidating, active gaming provides a meaningful and accessible way to bond with peers, sparking joy, a sense of community, and a taste of triumph. Whether a kid takes on the challenges solo, partners up with a friend or family member, or shares the excitement with an assistant, the playing experience is unifying. It’s a remarkable way to bring everyone together.

Learning and Friendship Skills

Active games teach kids winning and losing, self-expression, and the development of friendship skills. This positive influence extends to all parts of life, fostering better social relations and enhancing children’s motivation towards physical activity. Participating in active gaming enhances self-esteem by fostering a sense of achievement and cohesion among players as they work towards shared goals e.g. collecting points together rather than competing against each other.

Conclusion

Active gaming isn’t just about fun; it’s a game-changer for kids and teens, offering lots of benefits that extend far beyond physical health. FEC operators and indoor playgrounds can tap into this trend to promote healthier, happier, and more socially connected communities. So, if you’re looking for a way to engage your customers of all ages, consider incorporating active games into your offerings. It’s a win-win for everyone involved!